As Fade Out Skincare entered a new phase of growth, evolving into a more elevated, science-led skincare brand, a launch campaign was required to introduce its refreshed identity to both existing and new audiences.
 

I led the creative development, art direction and production of The New Face of Confidence, a brand campaign designed to reposition Fade Out as a modern skincare authority while championing authentic confidence and real skin.
 

Through an elevated lifestyle and product shoot, the campaign placed natural beauty at the forefront, celebrating skin confidence across every skin type and tone while reinforcing the brand's expertise in targeted skincare solutions.
 

The campaign launched across digital and social channels, including a homepage takeover, website refresh and a significant evolution of the brand's social content. The creative direction and campaign assets also informed a new set of Brand Guidelines, establishing a clear visual framework for the brand's next chapter.

QUICK SUMMARY

CAMPAIGN DIRECTION  + VISUAL IDENTITY + ART DIRECTION + CONTENT
CREATION + VISUAL DEVELOPMENT + SOCIAL & DIGITAL DESIGN +
CAMPAIGN CONCEPT & EXECUTION + CREATOR ENGAGEMENT