A digital-first campaign created to cement Hydrafacial's position as the leading name in aesthetics.
 

At the heart of the campaign was a hero film designed to embody aspiration, confidence and the authority of a true category leader. Supported by a wider content ecosystem of behind-the-scenes footage, casting moments and documentary-style UGC, the campaign was built to generate anticipation, spark conversation and extend engagement beyond the hero asset itself. Drawing inspiration from the exclusivity and cultural buzz of iconic fashion castings, the creative approach positioned Hydrafacial as the brand setting the agenda within aesthetics.
 

I spearheaded the creative and art direction from initial concept and ideation through to final execution, developing the campaign narrative, defining the visual world and providing full creative briefing and direction across all production outputs. This included assembling and leading a specialist team of creatives, including videographer and DOP, Rebecca Munroe, production agency Glossem London and content creator and creative expert, Greta Costolli, to bring the vision to life.
 

The campaign launched across digital channels, the London Underground and premium DOOH placements in key cities worldwide, delivering a cohesive global rollout and reinforcing Hydrafacial's leadership position on an international stage.

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