To introduce Fade Out Skincare to a new audience of wellness-conscious consumers and tastemakers, we partnered with Elevate for an exclusive one-day takeover of its Royal Exchange store, celebrating the launch of the brand's new SPF50+ Sunscreen & Primer collection.
 

Working in close collaboration with the brand and Elevate founder, I led the project from initial concept through to delivery, shaping the creative strategy, visual direction and customer experience. This included the development of campaign assets, social content, influencer and creator partnerships, PR gifting and all supporting launch communications.
 

The activation successfully positioned Fade Out within London's premium wellness landscape, attracting key voices from across the industry, driving increased media attention around the launch and delivering strong commercial impact. A bespoke co-branded smoothie created for the event accounted for 20% of all sales on the day.