BRAND STRATEGY + TONE OF VOICE + ART DIRECTION + CONTENT
CREATION + INFLUENCER MANAGEMENT+ SOCIAL & DIGITAL DESIGN + COMMUNITY MANAGEMENT
+ BRAND PARTNERSHIPS + CAMPAIGN CONCEPT & EXECUTION + LAUNCH ROLLOUT + PHOTOSHOOT +
ASSET DEVELOPMENT + CHANNEL DEVELOPMENT

Working with Hush Puppies UK to refine and elevate the regional creative output, ensuring alignment with the brand’s wider global direction while strengthening its presence across digital, social and cultural touchpoints.
 

Over the past 3–4 months, work has centred on elevating core brand foundations and shaping a more cohesive, contemporary expression of the brand across all outputs. This has included redefining the social media presence to feel more considered and on-brand, developing elevated PR mailer packaging to strengthen press and influencer engagement, and building a curated roster of influencers and content creators to support ongoing storytelling and community growth.
 

This approach has also been applied to the SS26 digital and social content shoot, where I led creative direction from concept through to production, ensuring cohesion across art direction, styling and final assets.

Across all workstreams, I have overseen concepts from development through to execution and production, maintaining consistency in creative direction, visual language and output quality across every touchpoint.
 

Additional brand initiatives are currently in development as part of the wider rollout.